Setting the Culture Tone

When you hear the word ‘culture’, what is the first thing that comes to mind? World culture, workplace culture, pop culture, throat culture?? For the purpose of this (and because ‘throat culture’ brings back some traumatic memories!), we’re going to stick with workplace culture. According to, the second definition of culture is: “the set of shared attitudes, values, goals, and practices that characterizes an institution or organization”.

The culture that Basin Commerce has created is nothing short of awesome. When people ask what the best thing about working for Basin is, without hesitation, I always say, “The way the team values us, first as humans, second as employees, is something truly remarkable.” We not only value our employees as people but we value their input and are consistent in asking for feedback, ideas and opinions to help better ourselves and the company. Bill Nye said it best … Everyone you will ever meet knows something you don’t. Learning from one another and truly wanting each of their employees to succeed is a trait that many businesses and workplaces strive to reach and maintain. Basin has been able to maintain this and do it well.

We put our faith and trust in our employees to do their work, do it well but also to enjoy themselves. The phrase ‘work hard, play hard’ really comes to life with the light hearted and light spirited nature of the office. Laughter can be heard more often than not … some of which may or may not be directed at the bad dad jokes but laughter is laughter, right?!?

Another key factor in the culture at Basin is the transparency and openness of the entire team. Important information is provided regularly to the team and open discussions happen on the daily . Integrity, honesty and respect are required and displayed by all members. Double standards don’t exist.

Refreshing. Hard-working. Fun. That’s the culture at Basin in a nutshell.